Home / Case Studies / CloudSync Solutions
B2B SaaS Startup

How CloudSync scaled from founder-led sales to a real team

A Sydney SaaS startup with 3 people. All sales knowledge in the founder's head. New hires had zero visibility. Here's how they fixed it.

3x
Pipeline growth
$420K
New pipeline
52%
Better demo conversion
8hrs
Founder time saved

About CloudSync Solutions

Industry
B2B SaaS (Cloud Integration)
Location
Sydney, Australia
Team size
3 people (1 founder + 2 sales)
Previous setup
Notion database + Gmail

The problem

Alex (the founder) had been doing all the sales himself for 18 months. Every conversation, every demo, every follow-up. It was working, but it wasn't scalable.

He hired two sales people. Then realized:

  • All the context about existing deals lived in his head
  • New hires couldn't see conversation history when deals changed hands
  • Demo requests sometimes sat for 4-5 days without response
  • Alex had no visibility into what the new hires were actually doing

He looked at Salesforce and HubSpot. Both wanted $100+ per user per month and would take weeks to configure. As a startup, they needed something that worked today, not next quarter.

What they needed

Alex was clear: "I need my new hires to see every conversation. I need to know which deals they're working. And I need it to work without spending two weeks on setup."

They needed instant knowledge transfer. A system that let the team sell together instead of in silos.

What we did

Day 1: Alex connected his Gmail and imported 312 contacts from Notion. All his existing conversations were now visible.

Days 2-3: The two new hires connected their Gmail accounts. Suddenly they could see the full history of every deal Alex was handing off.

Days 4-5: Set up their pipeline stages (Demo Request → Demo Completed → Trial → Negotiation → Closed) and configured round-robin assignment for new demo requests.

Days 6-7: Team established a daily standup around the Action Board. Everyone could see who needed follow-up and why.

The hard parts

  • Speed requirement: Startup culture meant no time for lengthy training
  • Knowledge transfer: Getting 200+ conversations out of Alex's head
  • Budget constraints: Couldn't afford enterprise CRM pricing

What happened

Within 4 months:

3x pipeline

Pipeline grew from $140K to $420K in total opportunity value. The team could handle more conversations simultaneously without losing track.

52% conversion

Demo-to-trial conversion improved from 23% to 52%. The Action Board's follow-up reminders ensured every demo was followed up within 24 hours.

8 hours saved

Per week for Alex. No more manual updates. No more answering "what's the status of X deal?" questions. Full conversation history eliminated interruptions.

3 weeks to ramp

New hires reached full productivity in 3 weeks instead of the typical 8-12 weeks. Access to complete conversation history accelerated their learning.

"

Ralivi let us scale from founder-led sales to a real sales team in weeks, not months. Our new hires were productive immediately because they could see every conversation and knew exactly who to follow up with. It's the only CRM that doesn't slow down a startup.

A
Alex Rodriguez
Founder & CEO, CloudSync Solutions

The visibility breakthrough

Alex gained complete visibility into team activity without micromanaging. Weekly pipeline reviews became data-driven discussions instead of status update meetings. He could see exactly which deals needed his attention and which ones the team had covered.

The takeaway

CloudSync didn't need an enterprise CRM. They needed to get sales knowledge out of the founder's head and into a system the whole team could see.

Ralivi made the transition from founder-led to team selling painless. No lengthy setup. No expensive consultants. Just connect your inbox and start selling together.

Want results like this?

Connect your inbox and start getting your daily action list.