Pipeline Customization

Last updated: January 2026

Overview

Your deal pipeline is the heart of your sales process. Ralivi lets you customize pipeline stages to match exactly how your team sells, including stage names, win probabilities, and visual colors.

What You Can Customize

  • Stage names (e.g., "Discovery", "Proposal", "Negotiation")
  • Win probability for each stage (0-100%)
  • Visual colors for easy identification
  • Stage order in your pipeline
  • Number of stages (minimum 2)

Default Pipeline Stages

Ralivi comes with a standard 5-stage pipeline that works for most businesses:

Lead

10% probability

Initial contact, not yet qualified

Qualified

25% probability

Qualified as a good fit, needs identified

Proposal

50% probability

Proposal sent, awaiting decision

Negotiation

75% probability

Negotiating terms and pricing

Closed Won

100% probability

Deal won, customer signed

Customizing Your Pipeline

1

Go to Pipeline Settings

Navigate to Settings → Pipeline Settings. You'll see your current pipeline stages listed.

2

Edit Existing Stages

For each stage, you can modify:

  • Stage Name: Change the display name
  • Probability: Set win probability (0-100%)
  • Color: Choose from available color options
3

Reorder Stages

Use the up/down arrows (▲▼) on the left of each stage to change the order. Stages appear in this order on your pipeline board.

4

Add New Stages

Click "+ Add Stage" to create a new stage. It will be added at the end of your pipeline. You can then customize and reorder it.

5

Delete Stages

Click the trash icon (🗑️) to delete a stage. You must have at least 2 stages in your pipeline.

6

Save Changes

Click "Save Changes" at the bottom to apply your pipeline customizations. Changes take effect immediately.

Understanding Win Probability

Win probability represents the likelihood that a deal in each stage will close successfully. This is used to calculate weighted pipeline value.

How It Works

If you have a $10,000 deal in the "Proposal" stage (50% probability):

Weighted Value = $10,000 × 50% = $5,000

This helps you forecast revenue more accurately by accounting for the likelihood of winning each deal.

💡 Setting Probabilities

  • Base probabilities on your historical win rates
  • Early stages typically have lower probabilities (10-25%)
  • Later stages have higher probabilities (50-75%)
  • "Closed Won" should always be 100%
  • Review and adjust based on actual performance

Common Pipeline Configurations

Simple 3-Stage Pipeline

Best for: Small teams, simple sales processes

  • New (20%) - Initial contact
  • In Progress (60%) - Actively working the deal
  • Closed Won (100%) - Deal won

Standard 5-Stage Pipeline (Default)

Best for: Most businesses, balanced detail

  • Lead (10%) - Initial contact
  • Qualified (25%) - Qualified prospect
  • Proposal (50%) - Proposal sent
  • Negotiation (75%) - Negotiating terms
  • Closed Won (100%) - Deal won

Detailed 7-Stage Pipeline

Best for: Complex sales, enterprise deals

  • Prospecting (5%) - Identifying leads
  • Contact Made (15%) - Initial outreach
  • Qualified (25%) - Needs identified
  • Demo/Presentation (40%) - Solution presented
  • Proposal (55%) - Formal proposal
  • Negotiation (75%) - Terms discussion
  • Closed Won (100%) - Contract signed

Best Practices

Match Your Actual Process

Design stages that reflect how your team actually sells. Don't add stages just because they sound good - use what you actually do.

Keep It Simple

Start with fewer stages (3-5) and add more only if needed. Too many stages make the pipeline confusing and harder to manage.

Use Clear Stage Names

Choose names that clearly indicate what happens in each stage. Your team should instantly understand what each stage means.

Review and Adjust

Periodically review your pipeline stages and probabilities. Adjust based on actual win rates and team feedback.

Train Your Team

Make sure everyone understands what each stage means and when to move deals forward. Consistent usage leads to better forecasting.

Important Notes

⚠️ Changing Stage Names

Changing stage names won't affect existing deals. Deals keep their current stage ID, so they'll automatically show the new name. However, historical reports may show the old names.

⚠️ Deleting Stages

Deleting a stage won't delete deals in that stage. Those deals will remain visible but may need to be manually moved to a different stage. Consider moving deals before deleting stages.

💡 Reset to Default

If you want to start over, click "Reset to Default" to restore the original 5-stage pipeline. This will replace your current configuration.

Next Steps

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