CRM Hygiene Checklist

Last updated: January 28, 2026

The CRM Hygiene Checklist is a free monthly maintenance routine to keep your CRM accurate and actually useful. Takes 30-45 minutes.

What is the CRM Hygiene Checklist?

A structured checklist covering five key areas of CRM maintenance:

  • Contacts (10 mins)
  • Pipeline / Deals (15 mins)
  • Follow-ups (10 mins)
  • Activities + Notes (5 mins)
  • Reporting + Rules (5 mins)

How to Use the Tool

1. Access the Checklist

Visit /tools/crm-hygiene-checklist to open the interactive checklist.

2. Work Through Each Section

The checklist is organized into five sections. Each section has a time estimate and specific tasks to complete:

  • Check off items as you complete them
  • Your progress is saved automatically in your browser
  • The progress bar shows your completion percentage

3. Export or Print

You can:

  • Print/Save PDF: Creates a formatted PDF version
  • Copy checklist: Copies plain text to clipboard
  • Download TXT: Downloads a text file version

4. Reset When Done

Once you've completed the monthly cleanup, click "Reset checklist" to start fresh for next month.

Key Features

Progress Tracking

The tool automatically saves your progress in your browser's local storage. You can close the page and come back later without losing your place.

Time Estimates

Each section includes a realistic time estimate so you can plan your cleanup session. Total time: 30-45 minutes.

Expandable FAQ

The page includes answers to common questions about CRM hygiene:

  • How often should I clean my CRM?
  • What's the fastest way to remove duplicates?
  • What should I do with deals that have gone cold?
  • How do I stop my CRM becoming messy again?
  • Who should own CRM hygiene in a small team?

Best Practices

Schedule It Monthly

Set a recurring calendar event for the first Friday of each month. Make it non-negotiable.

Rotate Ownership

Don't let one person own CRM hygiene forever. Rotate the responsibility monthly across your team.

Fix Issues Immediately

When you spot a problem during your cleanup, fix it right away. Don't create a list of things to fix later—they won't get done.

Keep Required Fields Minimal

Every field you add increases the chance of junk data. Only require what you actually use.

Common Questions

Can I customize the checklist?

The checklist is designed to work for most small teams. You can copy the text version and modify it for your specific needs.

Does this work with any CRM?

Yes. The checklist is CRM-agnostic. The principles apply whether you're using Ralivi, Salesforce, HubSpot, or any other CRM.

How do I share this with my team?

Share the URL: https://www.ralivi.com/tools/crm-hygiene-checklist

Or print/download and distribute the checklist to your team.

Related Tools

Need help with CRM hygiene?

Ralivi automatically keeps your CRM clean by syncing emails, tracking follow-ups, and updating contact information.

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